Scope: Team Lead / Branding / ID System / Brand Book / Packaging design across all divisions (men’s, women’s & children)

How to break-up an ocean of black leggings all on one retail floor? Infuse neon for an active punch. Packaging for an active brand is the silent seller informing the customer about fabric, fit, and function (as well as size, price, and style - must-haves too). Here’s an in-store look at women’s packaging.