J. Ferrar
Men’s Private Brand
Photographer: Erin Faison
Model: Brandon Thornton
Client: JCPenney
Scope: Team Lead / Branding / ID System / Brand Book / Packaging / Art Direction
J. Ferrar is a modern men's, style-driven tailored apparel private brand. Specializing in trend-forward suiting with swag for special occasions.
With a continuous flow of new products, each project is an opportunity not to slap a logo on a piece of packaging, but to tell a story for the customer.
The goal is to feature a young man wearing sneakers with a suit and still look like a boss. We used my bosses mustang to save on the budget and changed the color from bright blue to grey so it wouldn't distract from the suit. This was shot a hot parking garage in July, yet he still looks cool.
Display for formalwear showing packaging. Worked closely with engineering and sourcing for a cohesive in-store presentation.
Brainstormed program names with product development, cleared all potential names with legal, testing proved 360° Stretch to be the top choice, and worked with team on design options. Shown: dress shirt placard, with size sticker, printed on plastic for durability.
Adding a tiny hangtag listing attributes to even 1 pair of dress socks acts as a silent seller for the customer.
This campaign is for special occasions such as; homecoming, prom, and wedding seasons. We used silver foil on "Evening Edition" to give it a luxe feel.
In-store homecoming display transitioning to holiday.
Used a raised gloss UV on the black-on-black rays for a subtle wink. Using icons to call-out attributes has been proven to boost sales. Shown: dress pant back pocket flasher and matchbook.
Mainline and promotional shoeboxes are created in 2 different color-ways, benefiting both the customer and associates.